Brand-Focused
We create big brands that distinguish us through their original, meaningful content that elevates them to the top of their target market.
Long-term
Our strategy targets user engagement and commitment to our portfolio of brands rather than chasing fickle metrics.
User first
The user informs everything we do, and we carefully build every element of our sites to honour the user’s search intent and queries.
Pioneering
Harnessing all our strengths, we engineer never-before-seen products with the potential to positively transform iGaming.
Good Game Ltd
igaming lead generation company
We specialise in search engine optimisation and combine it with high-level user intention engineering on our websites and social media platforms to generate plenty of value for our iGaming partners. We do this by driving quality traffic to a wide range of online casinos and sportsbooks.
A little something about us
Good Game was established in 2011. We’re an online lead generation company for the iGaming industry, purposefully acquiring valuable leads for our partners. We achieve this goal by building quality affiliate sites and social media platforms teeming with unique, relevant content which provides tons of value to visitors for free. We specialise in search engine optimisation, having built various websites that have climbed to the top of search engine rankings within impressive timescales.
SEO is our cornerstone but we also have a knack for designing sites that present the information users are searching for as quickly and easily as possible. The combination of our expert-level SEO and user intent engineering brings high returns to our partners, mostly in the form of online leads and paying customers.
The iGaming industry is still in its infancy and undergoing rapid changes all the time. We know that users and players form part of this accelerated evolution and progressively demand more from every website. For us, this is a challenge to sink our teeth into but also a clear opportunity for growth.
So far, we’ve built three large, successful websites we’re proud to present as leaders within their respective niches and markets, with another international site scheduled for an imminent debut. This time, we’re pulling out all the stops and introducing a concept that will shape the industry in unforeseen ways. Keep checking in with us to see what exciting new stuff Good Game is up to.
Some of our sites
Social proof through user reviews – coupled with intuitive selection tools and site customisation – boost the effectiveness of users’ sorting, ranking and selection of casinos immensely.
Bojoko will be the coolest place to mingle and select online casinos, so stay tuned!
The site fuses punter expertise with a stream of real-time updates, providing betting bonuses and free betting tips around the clock.
Veikkausbonukset currently ranks highly on search engine result pages with sports betting-related terms, and is quickly becoming a major resource for Finnish sports betting enthusiasts.
Its dedicated, active maintenance helps users find the best e-sports experience for them.
High-quality content is the driver behind Eurheilu and we aim to adopt an international level of journalism for our Finnish readership.
Well-researched articles, innovative casino selection tools and reviews based on thorough analyses of casinos push Nettikasinot to the top of search engine rankings with many highly valuable casino keywords.
While still relatively young, the site epitomises our vision on all fronts and grew rapidly in 2017.
XL Media acquired ownership of the site in early 2018, further cementing the successful rise of our top homegrown brand.